This is actually a very important question. We believe all business is H2H (Human to Human), yet there are critical differences between Internet marketing strategies for B2B and B2C.
Internet marketing tools must be adjusted according to the goals and objectives of the business. “One size fits all” does not work when it comes to PPC, social media, and SEO.
Those Marketers develops an understanding of a client’s business model, then creates a Strategic Internet Marketing Plan for every individual client.